Dave, Author at Dave Wilson

6 Ingredients of Luxury

by Dave | Apr 24, 2020 | Uncategorized

Over the course of my decades-long career, I’ve had the pleasure of working on advertising for many luxury brands. In addition to marketing elite super yachts and upscale resorts, clients have included opulent condominium towers in Tampa, Sarasota and Philadelphia.

However, “luxury” is a term that tends to get thrown around very carelessly. What actually separates a luxury product or service from one that is just high-priced?

Author Jean-Noel Kapferer offers this definition in his book The Luxury Strategy. He says for something to truly be a luxury brand it must match these six criteria:

A very qualitative hedonistic experience or product made to last
Offered at a price that far exceeds what their mere functional value would command
Tied to a heritage, unique know-how and culture attached to the brand
Available in purposefully restricted and controlled distinctions
Offered with personalized accompanying services
Representing a social marker, making the owner or beneficiary feel special, with a sense of privilege

The book offers rules of marketing to build luxury brands. I’m about half way through and have benefited from a host of insights from Kapferer so far.

Pick a peck of podcasts

by Dave | Apr 23, 2020 | Category #4

To be completely honest, I’m something of a latecomer when it comes to podcasts. But I’m making up for lost time now! I spend a lot of time in the car, so podcasts are a great way to redeem some of the long stretches on the road. There’s engaging content on all kinds of topics from food to poliltics, from business development to lavishly produced serial dramas. On my podcast app, I’ve subscribed to a number of shows related to advertising and communications. Here are a few you might want to check out: Exponent – this is actually is a podcast about tech and society hosted by Ben Thompson and James Allworth. But many of the shows connect to issues relating to the Internet, social media and communications. Expert Marketing Matters – Chris Butler and his team from Newfangled discuss generating ideal new business opportunities. The company specialized in digital marketing. Akimbo – Seth Godin has been coloring outside the lines with his unique insights through best-selling books and sold-out conference for years. In his podcast, he explores culture, communications and much more. Those just a few of my favorites. What’s on your podcast playlist?

New website is live!

by Dave | Apr 22, 2020 | Category #4

As of January 2020, there were 1,295,973,827 websites in the world. But that wasn’t enough was it?

Despite the fact that 380 new websites are launched every minute, people still griped. Apparently, my online absence raised suspicions. “Where’s YOUR website hot shot?” they asked. “How can an advertising guy not be on the Internet? It’s unseemly!”

Fine.

Despite the Coronavirus, in the midst of an economic meltdown, on top of enormous projects for important clients … I have created a new website for my business.

I worked with the super talented and heavily bearded Jeremy Moses to build VeryConvincing.com. He developed the simple, clean and slightly sophisticated design I was looking for.

Around 1,140 websites were launched while you read this short article. I appreciate your taking the time to visit this one. Please look around while you’re here.

Sample post with some content

by Dave | Apr 5, 2017 | Sub Category 3.2

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing!Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Sample Post With Threaded Comments

by Dave | Feb 1, 2017 | Category #3

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.